The Austin Opera will always be a client that’s near and dear to my heart. As a member of the innovation council, I’ve had an extraordinary opportunity to help behind the scenes as well as lead exciting projects all targeted at addressing one question, “How do you breathe new life into one of the world’s oldest art forms and engage previously under-represented demographics without alienating current audiences?”

No sweat. I’m probably biased but I think we made a few great steps in the right direction! To date, we’ve focused on three major projects.

EVEREST AR ACTIVATION

Leveraging the power of augmented reality and high end video production techniques to take opera goers on a journey to the peak of Mount Everest. Focusing on the prologue and decisions leading up to the moment the opera starts, opera lovers were able to scan the cover of their programs and unlock this powerful content!

AUSTIN OPERA 2020 PROGRAM

A refreshing change from our traditionally non-traditional projects, we were able to partner with the Austin Opera marketing team to freshen up their seasonal brochure. One of the biggest pieces of content for them every year, we’re stoked with how well it turned out and look forward to 2021!

AUSTIN OPERA DIGITAL CONCERT EVENT

It seems like every client/partner conversation starts with”because of COVID…” and then we discuss solutions to the monkey wrench that has been 2020. This actually excites me because there is more beyond a band-aid, we have real opportunity to push the envelope further than we could have when we had the luxury of staying comfortable in what we knew.

For Austin Opera, the problem was an obvious one. People simply weren’t attending performances. So what was the opportunity? What if we produced a feature length performance film to be played around the resurgence of drive-in theaters around Austin? Yeah that sounds cool. So we did it!