In what is probably the most obvious collaboration since Snoop Dog and Martha Stewart, Barefoot Wine wanted to find new ways to engage their fans as well as raise money for worthy causes. Naturally, The Black Eyed Peas came to the rescue to lend their musical talents and voice to drive awareness for the mission:

For every label scanned using the app, Barefoot would donate $1 to support CORE (Children of Restaurant Employees) and ACS (American Cancer Society).

Before any artists conversations were started, we knew we had our work cut out for us. Whenever you looking to trigger AR experiences from a physical object, the multiple sku, varying shapes of Barefoot’s products would present a unique challenge. Fortunately, that’s what get’s us up in the morning!

After lot’s of testing and tweaking (maybe even a little drinking…), the end result was a compelling experience that had Barefoot fan’s enjoying an AR performance from the band in their own home and helping drive donations to the cause. What’s more, we designed and developed the campaign microsite hosting all of the details as well as aggregating social content from wherever it was posted!