Brooks Running makes world class shoes for runners across the globe. When we were approached by their partner agency, they were having a problem. How could they help convey the technology that went into the Brooks shoes to runners through experiential activation at events?

After putting our heads together, we came up with the concept of using cutting edge AR paired with organic, hand drawn animations to bring the space to life. Where we landed was a fun and approachable experience that engaged and educated runners of all ages! Beyond the flagship experience, we deployed pull up banners to leverage the solution as sales tools wherever Brooks shoes are sold.