Every year Ford engages with customers in a mutually beneficial way. Ford dealerships bring vehicles to local schools and Ford will donate money to each school for every test drive a parent takes after dropping their kids off. It’s pretty awesome and it’s great for schools as well as Ford. That’s until COVID comes along!

This year, we weren’t about to let the party get stopped by an unwelcome guest (especially with the new Bronco launch). So why not create an immersive web based Drive For Your School event? Yeah, we thought it was a good idea too!

The team pulled together best in class 360° capture, 3D modeling, CG compositing, and some branching narrative web development to bring the whole package together and we couldn’t be more thrilled with the outcome!