Every now and then you get to do something that after the fact, you really can’t believe it just happened. This was one of those projects.

Every year when the Emmy voting season rolls around, Netflix deploys an incredible experiential activation featuring all the nominated shows. As you might of guessed, their 2020 plans were derailed with COVID and the Netflix team was left wondering what to do. I’m glad they chatted with us!

We built an immersive web based world that allowed voters to explore one for one environments from their favorite shows. Throughout, users could discover relevant content and engage with the experience a bit via some interesting gamified elements, challenging them to find all the hotspots!

I’m happy to say the experience was such a hit that Netflix opened it up to the general public! That sure was fun making sure the site didn’t crash with such an unexpected surge of traffic… With solid high fives all around, the Netflix team has requested updates for new seasons of the shows and we’re developing long term plans to use this as an always on experience! Go team!