Being a certified Creative Partner for TikTok, we were approached to create an out of the box experience to engage WPP Commerce participants (Fortune 500 executives) and inform them about why brands should engage with one of the fastest growing platforms on the planet.

Our solution? We built an immersive experiential website featuring all the reasons TikTok is a no brainer for any brand. Focusing on best in class branded executions, influencer reach, the history of engagement on the platform, and the ad buys available, we challenged participant perceptions and left attendees with the sense that they were either cashing in or missing out. Also, it didn’t hurt that we channeled an internet aesthetic mixed with synth wave vibes to nail the Miami coastal feel.

Jump in your Testarossa and head for that neon sunset.